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Dr. Andrew R. Binder

Picture of Dr. Andrew R. Binder

Assistant Professor


Since August 2010 , I have been an Assistant Professor in the Department of Communication at North Carolina State University. I have also been appointed associate director of the Public Communication of Science and Technology (PCOST) Project, and am an affiliated faculty member of the program in Science, Technology, and Society, the Ph.D. program in Communication, Rhetoric, and Digital Media, and the IGERT on Genetic Engineering & Society.


With colleagues at North Carolina State University, I have helped develop the social-science core of an Integrative Graduate Education and Research Traineeship (IGERT) program focusing on Genetic Engineering & Society: The Case of Transgenic Pests. Participation in this program has allowed me to expand upon several concepts and models that grew out of my dissertation, which explored the communication and public opinion dynamics surrounding the site selection for the National Bio- and Agro-Defense Facility (NBAF). My dissertation was part of a larger grant project funded by the National Science Foundation (SES-0820474), and my co-authors and I have an article published in Risk Analysis on the role of citizen discussions in the formation of public attitudes about this issue. I have also expanded upon this research through a new NSF grant (CMMI-1233197) exploring citizen perceptions and decision-making about the use of recycled water in their homes. My colleague Dr. Emily Berglund and I are undertaking preliminary data analysis of the first national public opinion survey examining the many facets of this new technology.

Recently, in a study published in Public Understanding of Science, I led the examination of problems associated with relying on single-item measures asking citizens to evaluate complex science issues. Other notable publications include: (1) an exploratory analysis of Twitter commentary on nuclear risk following the Fukushima disaster (in Environmental Communication), (2) an analysis of the effects of news media use and interpersonal discussion on public concern for global warming (in Science Communication ), and (3) a causal analysis of the relationships between interpersonal political discussion and attitude extremity toward stem cell research during the 2004 election, (in Communication Research). Other research interests include the social amplification of risk, strategic communication, message campaigns, and science and technology studies.


Journal Articles

  1. Binder, A. R. (2012). Figuring out #Fukushima: An initial look at functions and content of U.S. Twitter commentary about nuclear riskEnvironmental Communication, 6(2), 268-277. doi: 10.1080/17524032.2012.672442
  2. Binder, A. R., Cacciatore, M. A., Scheufele, D. A., Shaw, B. R., & Corley, E. A. (2012). Measuring risk/benefit perceptions of emerging technologies and their potential impact on communication of public opinion toward sciencePublic Understanding of Science, 21(7), 830-847. doi: 10.1177/0963662510390159
  3. Cacciatore, M. A., Binder, A. R., Scheufele, D. A., & Shaw, B. R. (2012). Public attitudes toward biofuels: Effects of knowledge, political partisanship, and media use.Politics and the Life Sciences, 31(1-2), 36-51.
  4. Berube, D. M., Cummings, C. L., Frith, J. H., Binder, A. R., & Oldendick, R. (2011).Comparing nanoparticle risk perceptions to other known EHS risksJournal of Nanoparticle Research, 13(8), 3089-3099. doi: 10.1007/s11051-011-0325-z
  5. Binder, A. R., Scheufele, D. A., Brossard, D., & Gunther, A. C. (2011). Interpersonal amplification of risk? Citizen discussions and their influence on risk and benefit perceptions of a biological research facilityRisk Analysis, 31(2), 324-334. doi: 10.1111/j.1539-6924.2010.01516.x
  6. Ho, S. S., Binder, A. R., Becker, A. B., Moy, P., Scheufele, D. A., Brossard, D., et al. (2011). The role of perceptions of media bias in general and issue-specific participation.Mass Communication and Society, 14(3), 343-374. doi: 10.1080/15205436.2010.491933
  7. Binder, A. R. (2010). Routes to attention or shortcuts to apathy? Exploring domain-specific communication pathways and their implications for public perceptions of controversial science. Science Communication, 32(3), 383-411. doi: 10.1177/1075547009345471
  8. Binder, A. R., Dalrymple, K. E., Brossard, D., & Scheufele, D. A. (2009). The soul of a polarized democracy: Testing theoretical linkages between talk and attitude extremity during the 2004 presidential electionCommunication Research, 36(3), 315-340. doi: 10.1177/0093650209333023

Book Chapters

  1. Binder, A. R., Cacciatore, M. A., Scheufele, D. A., & Brossard, D. (in press). The role of news media in social amplification of risk. In H. Cho, T. Reimer, & K. A. McComas (Eds.), The SAGE Handbook of Risk Communication. Thousand Oaks, CA: Sage.
  2. Binder, A. R. (2013). "Wrong but it worked": How lay citizens assess the ethics of communicating about risk in the context of local scientific/technological controversy. In J. Goodwin, M. F. Dahlstrom, & S. Priest (Eds.), Ethical issues in science communication: A theory-based approach (pp. 7-20). Charleston, SC: CreateSpace.
  3. Binder, A. R. (2013). Understanding public opinion of nanotechnology. In A. Nasir, A. Friedman, & S. Wang (Eds.), Nanotechnology in dermatology (pp. 269-278). New York: Springer.
  4. Binder, A. R., Scheufele, D. A., & Brossard, D. (2013). Contentious communities: Examining antecedents to opinion perception and expression during site-selection for a bioresearch facility. In P. Moy (Ed.), Communication and community (pp. 233-252). New York: Hampton Press.


  • Ph.D. in Mass Communications from University of Wisconsin-Madison, 2010
  • M.S. in Life Sciences Communication from University of Wisconsin-Madison, 2007
  • B.A. in French from University of Wisconsin-Madison, 2001