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Dr. David Michael Berube

Picture of Dr. David Michael Berube

Professor

  • Email: drdmberube@gmail.com
  • Phone: 919-515-0410
  • Office: James B Hunt Jr Centennial Campu 5100
    Locate on Campus Map
  • Address:
    James B Hunt Jr Centennial Campu 5100, Box 8104
    NCSU Campus
    Raleigh, NC 27695

Biography

David Berube teaches courses in the communication of science and technology, risk communication, environmental risk communication, disaster communication, climate change communication, and argumentation. He directs the Public Communication of Science and Technology Project from the 5th floor of the new Hunt Library on the Centennial Campus at NCSU.

Berube has taught classes in film, popular culture, and science fiction. He coached intercollegiate debating for 20 years and won three national championships and was national coach of the year in 1994. He wrote NON-POLICY DEBATING in 1994, authored dozens of articles and chapters in applied debating, and consulted with the English Speaking Union (UK). He was a journalist for both Gannett and Knight-Ridder and has over 100 articles in print. He is an equity actor, a member of both the Author's League of American and the Dramatists Guild and is represented by Artists and Artisans.

Berube is a member of the Dramatists Guild and Author's League of America and was an Equity actor for nearly a decade while living in the NYC metropolitan area. Leaving the stage, he completed his doctorate and found himself in academic debate until a decade ago. After promotion to full professor, he focused on science communication and has been the principal investigator or co-principal investigator for over $5 million in federal National Science Foundation grants to study risk communication and emerging technologies. In 2006, he published NANO-HYPE: THE TRUTH ABOUT THE NANOTECHNOLOGY BUZZ (Prometheus Press) recently transalted into Japanese. He blogged on nanoscience for three years at http://nanohype.blogspot.com. He speaks at national and international conferences on communication issues and public perception and understanding of nanoscience, emerging technologies, and toxicology. He has published over twenty articles and chapters on risk perception and the public sphere.

Berube served on the steering committee for the International Council on Nanotechnology. He serves on the boards for the Association for the Rhetoric of Science and Technology, Lifeboat Foundation, etc. He was the national chair of the Risk communication Division of the Society for Risk Analysis. He worked with Ketchum Communications, The Gerson-Lehrman Group, the Food Products Association/Grocery Manufacturers Association, the US Food and Drug Administration, etc.

Berube manages and owns the Center for Emerging Technologies, a LLC registered in North Carolina. It functions as a consultancy and recently completed a major contract to develop a social media presence with a multinational food corporation.

Berube arrived on campus in January 2008. At NCSU he started PCOST Project. He is working with a team of scientists and engineers to develop a STEM-presence on campus that includes social sciences. He completed a multi-year grant themed on how the public intuits toxicology which will involve workshops, surveys and focus groups, and graduate assistant support. He hires students from his grant related budgets to work with him primarily in data analysis. His students publish with him regularly. He is currently working on projects involving synthetic biology and protocols for terror related communications.

Interests

Berube won the departmental Entman Award for Excellence in Communication Research in 2011 publshing nine articles, chapters, and book reviews in 2010-2011. His current research interests include risk analysis and management especially its communication aspects, the role of fear in persuasion and public understanding of science, heuristics and public bias, and emerging science and technology, especially nanoscience, synthetic biology, and geo-engineering.

Berube has been publishing articles in the social science of science over the last few years in journals including The Journal of Nanoparticle Research, Nanotoxicology, etc. He is the coordinating editor for societal implications research for The Journal of Nanoparticle Research. He has found himself consulting extensively on social media protocols and public understanding of science and technlogy. 

Berube has been interviewed for the NCA ARST (Association for the Rhetoric of Science and Technology) Oral History Project and can be viewed at: https://www.youtube.com/watch?v=mw3tI5AAGn4.

Projects

Berube has multiple articles and chapters in press and under review. He is working on many books and multiple articles from data generated under his most recent grant. The first is a edited volume on Green Nanotechnology, the second is about the digital amplification of risk. He has started work on a third about public understanding of exotic technologies. He has another work he returns to when he has time on fear and persuasion. He has been interviewed and quoted recently in the Russian version of Newsweek and a Brazilian science magazine unespciencia. He will be in the next issue of the European Journal of Law and Technology with an article on ethics and emerging technologies and this summer wrote three chapters for two different books. The chapters were on life cycle analysis of contaminants and ethics of emerging technologies.

Funded Research

Berube has  completed work on the NIRT (a major 1.4M grant) and that constituted my primary research duties. I had a no-cost extension and NCSU collected IDC and the department benefited from significant DC expenditures supporting many graduate students. I was the PI on the NIRT grant. I spent an incredible amount of time administering the NIRT grant with four sub-awards (other universities) and was wholly accountable for their productivity. Sub-awards rolled off the grant in August 2011.

Berube is working on a study of the association between the iGEM (International Genetically Engineered Machines) competition and commercialization and working with a doctoral student on the role the DIYBio community should play in regulating synthetic biology. He is also working on desgining protocols for terror related communication messaging.

 

Extension & Community Engagement

2013-14

2012-13

I presented a paper on “Negative Labeling” and represented NCSU and PCOST at the Society of Risk Analysis Conference, San Francisco, CA, December 3.

I participated as a featured speaker at NCA ARST Vicentennial and represented NCSU and PCOST, National Communication Association Preconference, Orlando, FL, November 14.  

I lectured on the “Social Science of Climate Change” to ES 200 at NCSU.

I lectured on the “Ethics of Synthetic Biology” to TOX 620/820 at NCSU.

I lectured on the “Introduction to Fringe Science” to NCSU ENCORE.

I reviewed eleven (11) papers for the International Communication Association (Journalism, Mass Communication, and Environmental Communication) for three divisions.

I was appointed associate editor for the Journal of Nanoparticle Research (IF: 3.2)

I reviewed one (1) article for Science Communication.

I reviewed two (2) articles for Journal of Nanoparticle Research before becoming their associate editor.

I reviewed one (1) article for Risk Analysis.

I reviewed one (1) article for Social Studies of Science.

I reviewed one (1) article for Technology in Society.

I reviewed a grant proposal for a Hatch Act funded Agricultural Research Station proposal for Clemson University.

2011-12

I presented a paper on "Digital Risk Attenuation” and represented NCSU and PCOST at the Society for Social Studies of Science Conference, Cleveland, OH on November 5, 2011.

I presented a paper on the “Digital Amplification of Risk” represented NCSU and PCOST at the Society of Risk Analysis Conference, Charleston, SC on December 2, 2011.

I presented a paper on “Nanotechnology and Public Understanding of Science” and represented NCSU and PCOST at the Australian National Measurement Institute, Sydney, July 18, 2012.

I presented a paper on “Nanotechnology Sunscreens and the Australian Public” and represented NCSU and PCOST to the  Australian National Industrial Chemicals Notification and Assessment Scheme offices, Sydney, July 18, 2012

I represented NCSU and PCOST at the Sloan Foundation Dinner for scholars in Synthetic Biology, Coast Restaurant, Sydney, July 18, 2012.

I presented a paper on “From Nanotechnology to Synthetic Biology: Comparing Unprimed Associative Data and Public Risk Perceptions” and represented NCSU and PCOST at the World Risk Summit in Sydney, July 20, 2012.

I chaired the SRA Risk Communication Division. This involved the creation of the entire division’s panels (70) and poster sessions. In addition, I participated in the creation of panels for the upcoming World Risk Summit in Sydney, July 2012.

I reviewed (9 papers) for the Association for the Rhetoric of Science and Technology – NCA 2011 conference.

I reviewed the promotion package for a candidate for full professor at the University of Wisconsin and another for promotion to associate and tenure at Ohio University.

I reviewed (12) papers for the Mass Communication Division – NCA 2011 conference.

I reviewed (16) papers for the International Communication Association in for Journalism and Mass Media divisions.

I reviewed (3) articles for the Journal of Nanoparticle Research.

I reviewed (2) articles for Risk Analysis.

I reviewed (1) article for Science Communication.

I reviewed (1) chapter for Communication Yearbook.

I reviewed (1) article for Social Studies of Science.

I reviewed (1) article for the Environmental Science and Technology.

I reviewed (1) article for Nano Today.

I was interviewed by Luciana Christante of Brazil’s Unespciencia and appeared in the August issue. The article title is “O real tamaho do mundo nano.”

2010-11

I presented a paper titled “French Protests over Nanotechnology: Public Engagement and Lessons Learned” and represented NCSU and PCOST at the Society for the Social Studies of Science Annual Meeting in Tokyo, August 25-29, 2010.

I presented a paper titled “Nanotechnology Governance” and represented NCSU and PCOST at the World Technology Evaluation Center/NSF workshop on Nanotechnology Long-term Impacts and Research Directions: 2000-2020, September 30, 2010.

I presented a paper titled “Ethics of Emerging Technologies” and represented NCSU and PCOST at the National Communication Association and ARST Annual Meeting, San Francisco, CA, November 14-17, 2010.

I presented a paper titled “Risk Analysis and Management: Nanoscience” and represented NCSU and PCOST at the Society for Risk Analysis Annual Meeting, Salt Lake City, UT, December 5-7, 2010.

I presented a paper titled “Participatory Governance of Nanotechnology” and  represented NCSU and PCOST at the NSF’s Nanoscale Science and Engineering Grantees Conference, Arlington, VA, December 8, 2010.

I presented a paper titled “Crisis in Risk Communication: Marketing Green Nanotechnology” and represented NCSU and PCOST at the American Chemical Council’s Fall Meeting, Anaheim, CA, March 27, 2011.

I presented a paper titled “The Social Science of Science: Food and Public Communication” and represented NCSU and PCOST at the International Food Information Council Round Table on Risk Communication, Washington, DC, on April 7, 2011.

I presented a paper titled "Risk Attenuation: Law of the Grass Mud Horses” and represented NCSU and PCOST at the Communication, Rhetoric, and Digital Media program’s research symposium at NCSU on April 15 & 16, 2011.

I chaired the Risk Communication Specialty Group for the 2011 Society for Risk Analysis Annual Meeting. It Involved organizing/reviewing about 200 abstracts.

I reviewed (3) articles and (2) panels for the Association for the Rhetoric of Science and Technology – NCA 2011 conference.

I reviewed (3) articles and (1) panel for the Mass Communication Division – NCA 2011 conference.

I reviewed (1) article for Science Communication.

I reviewed (1) article for the Policy Studies Journal.

I reviewed (1) article for Nano Today.

I reviewed (1) grant for the Social Sciences and Humanities Research Council of Canada.

2009-10

I spoke and represented NCSU and PCOST at the joint meeting of the Society for Risk Analysis and resources for the Future Meeting, Washington, DC, June 22-23, 2009.  

I presented a paper titled “The Social Science of Science: an Introduction with Three Suggestions and Three Recommendations” and represented NCSU and PCOST at the International Food Information Council and Board Meeting, Chicago, IL, June 23-24, 2009.

I spoke and represented NCSU and PCOST at the Nanoscale Informal Science Education (NISE) Network Meeting, San Francisco, CA, September 14-16, 2009I spoke and represented NCSU and PCOST at the Senate Briefing, Congressional Nanotechnology Caucus, Washington, DC, July 6, 2009.

I presented a paper titled “Public Understanding of Science and Technology: Strategic Uncertainty” at Center for Workplace Development Graduate Student Nano-Ethics Program and represented NCSU and PCOST at the Nanoethics Graduate Symposium, University of Washington, September 9, 2009

I presented a paper titled “Environmental Health and Safety: Communicating About Nanoscience Risks and Benefits” and represented NCSU and PCOST at the 2009 Environmental Health Summit, Research Triangle Environmental Health Collaborative, RTP, October 8-9, 2009.

I presented a paper titled “Public Perception and Nanotechnology” and represented NCSU and PCOST at the Society for Social Studies of Science Annual Meeting, Washington, DC, October 31, 2009.

I presented a paper titled “Public Understanding of Food Technologies” and represented NCSU and PCOST at the Calorie Control Council Annual Meeting, Jacksonville, FL, November 7-10, 2009.

I presented a paper titled “COPE-ing with the Public” and represented NCSU and PCOST at the National Communication Association Annual Meeting, Chicago, IL, November 11-15, 2009.

I presented a paper titled “Public Perceptions” and represented NCSU and PCOST at the Grantees Awards Meeting, National Science Foundation, Arlington, VA, December 7-9, 2009.

I presented a paper titled “Public Perceptions: Interest, Attention…” and represented NCSU and PCOST at the NANO2, World Technology Evaluation Workshop, Evanston, IL, March 9-10, 2010.

I presented a paper titled “Public Understanding of Emerging Science and Technology: Four Observations” and represented NCSU and PCOST at Society of Toxicology Annual Meeting, Baltimore, Maryland, March 17, 2009.

I presented a paper titled “Emerging Technologies: Trust and Risk” and represented NCSU and PCOST at CCI Interdisciplinary Panel, UNC-Greensboro, Greensboro, NC, March 19, 2009.

I presented a paper titled “Public Perceptions: Interest, Attention…” at the NC State Nanotechnology Integration Forum, Raleigh, NC, March 23, 2010.

I spoke and represented NCSU and PCOST at the National Nanotechnology Initiative Nanotechnology Environmental Health and Science Meeting, Arlington, VA, March 30-31, 2010.

I presented a paper titled “Nanotoxicology and Public Perception” and represented NCSU and PCOST at the International Conference on the Environmental Implications of Nanotechnology at UCLA, May 11-12, 2010.

I negotiated summer internships with the Semiconductor Research and with Kraft Foods Global, Inc. and am working to convert this relationship into academic year graduate research assistantships and fellowships.

I reviewed five (5) grants for the NIH Challenge (Obama money) solicitation.

      I reviewed two (2) articles for the Journal of Nanoparticle Research .

2008-09

I represented NCSU and PCOST in a video conference lecture to the National Center of the Learning and Teaching in Nanoscale Science and Engineering (Northwestern, Illinois-Chicago, Michigan and Purdue) on Risk and Emerging Technologies, February 8, 2008 http://www.nclt.us/

I represented NCSU and PCOST at the National NanoDays presentations, Rayburn Office Building, Washington, DC, April 2, 2008.

I presented a paper titled “Breaking the Carbon Barrier: Religion and Risk Regimes” and represented NCSU and PCOST at EC-US Task Force on Biotechnology Research, Ispra, Italy, June 3, 2008.

I presented a paper titled “Societal Implications of Nanobiotechnology” and represented NCSU and PCOST at EC-US Task Force on Biotechnology, Milan, Italy, June 2, 2008.

I lectured on “Intro to Nanotechnology: Nanoscience and its Implications” at ENCORE, North Carolina State University, Raleigh, NC, October 10, 2008

I Internet presented a paper titled “Communicating Risk to the Public – Seven Guides to Communicating Risk” and represented NCSU and PCOST at NanoMex 08, Mexico City, Mexico. October 10, 2008.

I presented a paper titled “Communicating Risk to the Public – Seven Guides to Communicating Risk” and represented NCSU and PCOST at NanoRisk 2008, Paris, France, October 21, 2008.

I presented a paper titled “Communicating Risk to the Media and Public – White Paper Experience” and represented NCSU and PCOST at Society for Risk Analysis Conference, Boston, MA, December 10, 2008.

I presented a paper titled “Public Understanding of Emerging Science and Technology: Eight Rules and Three Keys from the NanoExperience” and represented NCSU and PCOST at ILSINA 2009, Tucson, AZ, January 21, 2009.

I presented a paper titled “Emerging Technologies: Trust and Risk” and represented NCSU and PCOST at CCI Interdisciplinary Panel, UNC-Greensboro, Greensboro, NC, March 19, 2009.

I completed a phone Interview and Published Interview with Kommersant (Russian Newsweek).

I served on the steering committee for ICON (International Council on Nanotechnology) which involves 2 or more monthly conference call meetings. ICON is headquartered at Rice University, Houston, TX and has industrial sponsors including L’Oreal Paris, Swiss Reinsurance, Mitsubishi, Mitsui, DuPont, McDonald-Douglas and many more.

I served on the NSF CBEN (Center for Biological and Environmental Nanotechnology) external evaluation committee ($100M) electronically. CBEN is sited on the campus of Rice University, Houston, TX.

Spring 2008

I represented NCSU and PCOST at the roll-out of the nano-documentary films (“Nanotechnology: The Power of Small”) at the Woodrow Wilson Center, Washington, DC, April 2, 2008.

I spoke and represented NCSU and PCOST at the Nanotechnology and Alternative Energy Forum, Museum of Life and Science, Durham, NC, April 3, 2008.

I participated in an external site visit preparatory run through at the University of South Carolina on April 19, 2008. USC is the PI on one of the CEIN proposals (see above).

I served on the NSF NNIN (National Nanotechnology Infrastructure Network) renewal review committee ($100M) on the campus of Stanford University, Palo Alto, CA on April 29-May 3, 2008.

I served on the steering committee for ICON (International Council on Nanotechnology) which involves 2 or more monthly conference call meetings. ICON is headquartered at Rice University, Houston, TX and has industrial sponsors including L’Oreal Paris, Swiss Reinsurance, Mitsubishi, Mitsui, DuPont, McDonald-Douglas and many more.

I served on the NSF CBEN (Center for Biological and Environmental Nanotechnology) external evaluation committee ($100M) electronically. CBEN is sited on the campus of Rice University, Houston, TX.

I reviewed one (1) article for Health, Risk and Society.

I reviewed one (1) article for Journal of Nanoparticle Research.

I reviewed grant applications (14) for National Science Foundation, NUE (Nanotechnology Undergraduate Education) program.

I reviewed grant application (1) for  FONDECYT  (Chilean National Science Foundation).

Publications

REFEREED PUBLICATIONS (JOINT AUTHOR)

 "VIA — Visualizing individual actions to develop a sustainable community culture through cycling." With Watson, B.A., Hristov, N., Strohecker, C., Betz, S., Allen, L., Burczyk, M., Howard, A., McGee, W.A., Gymer, M., Cañas, D., & Kirstner, M. Proc. HCI International: Distributed, Ambient & Pervasive Interactions. (In press). 

 “Influences of Individual-Level Characteristics on Risk Perceptions to Various Categories of Environmental Health and Safety Risks.” With C. Cummings and M. Lavelle. Journal of Risk Research. 2013. http://dx.doi.org/10.1080/13669877.2013.788544.

 “Unexpected Appropriations of Technology and Life Cycle Analysis: Reframing Cradle-to-Grave Approaches.” With C. Cummings and J. Frith. In Emerging Technologies: Socio-Behavioral Life Cycle Approaches. Singapore: Pan Stanford Publishing. 2013. 251-271.

 “Comparing Nanoparticle Risk Perceptions to Other Known EHS Risks,” with C. Cummings (student), Frith, J. (student), Binder A. & Oldendick, R., Journal of Nanoparticle Research, 2011.,  Early online. 7 March 2011. DOI 10.1007/s11051-011-0325-z.

“Characteristics and Classification of Nanoparticles,” with C. Cummings (student), M. Cacciatore, D. Scheufele, & J. Kalin (student), Nanotoxicology, June 2011, 236-243. DOI:10.3109/17435390.2010.521633.

BOOKS REVIEW: “Jean Burgess and Joshua Green, YouTube: Online Video and Participatory Culture (Cambridge: Polity, 2009), Alexander Halavais, The Search Engine Society (Cambridge: Polity, 2008), and Robert Hassan, The Information Society: Cyber Dreams and Digital Nightmares (Cambridge: Polity, 2008), w. J. Frith (student), M. Morain (student), C. Cummings (student), Journal of Communication, 61(2011): E12-14.

BOOKS REVIEW: “Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains (NY: Norton, 2010) and Jaron Lanier, You Are Not a Gadget: A Manifesto (NY: Knopf, 2010). w. J. Frith (student), M. Morain (student), C. Cummings (student), Journal of Communication, 61(2011): E9-E12.

 “Communicating Risk in the 21st Century: The Case of Nanotechnology,” with B. Faber, D. Scheufele, C. Cummings (student), G. Gardner (student), K. Martin (student), M. Martin, N. Temple (student), 2010, National Nanotechnology Coordination Office, Arlington, VA.

 “Project on Emerging Nanotechnologies - Consumer Product Inventory Evaluated,” with E. Searson (student), T. Morton (student), & C. Cummings (student). Nanotechnology Law and Business, 2010, 7(2): 152-163.

 REFEREED PUBLICATIONS (SOLE AUTHOR)

 "Public Participation and Innovation Ecosystems for Convergence." In XXXX . Springer. (In press).

 "The Audience is the Message: Nanomedicine as Apotheosis or Damnatio Memoria." InClinical Nanomedicine: From Bench to Bedside. Bawa, R. ed., Singapore: Pan Stanford Publishing. 2014. (In press).

 “Nanoscience and Water: Public Engagement at and Below the Surface,” in Savage, N., Diallo, M., Duncan, J., Street, A. & Sustich, R., eds., Nanotechnology Applications for Clean Water, NY: William Andrew Publishing, 2009; 2014 (2nd ed.). 1st ed.: 521-533.

  “Socialis Commodis and Life Cycle Analysis: A Critical Examination of Uncertainty.” In Emerging Technologies: Socio-Behavioral Life Cycle Approaches. Singapore: Pan Stanford Publishing. 2013. 139-163.

 “Constructing Texts in Fringe Science: Challenges in Propaedeutics.” Public Participation and Innovation Ecosystems for Convergence.” In POROI: Inventing the Future: The Rhetorics of Science, Technology, and Medicine. 9(1). 2013. http://ir.uiowa.edu/poroi/vol9/iss1/16/. Accessed May 22, 2013. 

 “Decision Ethics and Emerging Technologies.” European Journal of Law and Technology. 2011, 2(3). 1-8.

 “Rhetoric and Risk” with R. Schwartzman & D.G. Ross., Poroi, 2011, 7(1): article 9. http://ir.uiowa.edu/poroi/vol7/iss1/9.

 “Nanoscience and Water: Public Engagement at and Below the Surface,” in Savage, N., Diallo, M., Duncan, J., Street, A. & Sustich, R., eds., Nanotechnology Applications for Clean Water, NY: William Andrew Publishing, 2009, 521-533.

 “Rhetorical Gamesmanship in the Nano Debates Over Sunscreens and Nanoparticles,” Journal of Nanoparticle Research, 2008, 10:23-37. DOI 10.1007/s11051-008-9362-7 & “Reply from David Berube,” Journal of Nanoparticle Research, 2008, 10:265-266. DOI:10.1007/s11051-008-9443-7.

“A Nanotale of Opportunities, Uncertainties and Risks,” with Borm, P., Nano Today, 3:1-2, Feb-Apr, 2008, 56-59.

“Intuitive Toxicology: The Public Perception of Nanoscience,” in Allhoff, F. & Lin, P., eds., Nanoethics: Emerging Debates, London: Springer, 2008, 91-108.

“Stakeholder Participation in Nanotechnology Policy Debates,” in Bennett, D. ed., Nanotechnology: Ethics and Society, London: CRC Press (Taylor & Francis), 2008, 225-229.

“Public Acceptance of Nanomedicine: A Personal Perspective," in J. Baker, ed., Nanomedicine, NY: Wiley Interdisciplinary Reviews, 2008, 2-5.

“The Rhetoric of ‘Stake-holding’,” in Alhoff, F., Lin, P., Moor, J., Weckert, J., eds., Nanoethics: Examining the Societal Impact of Nanotechnology, Hoboken, NJ: Wiley and Sons, 2006, 225-240.

“The Magic of Nano,” Nanotechnology Perceptions, 2006, 2:249-255.

Nanohype: The Truth Behind the Nanotechnology Buzz. Amherst, NY: Prometheus Press, 2005, 500 pp.

“Denialism: Drexler vs. Roco,” with Shipman, J.D., IEEE: Technology and Society, Winter, 2005, pp. 22-26. (In print).

"Communicating Nanotechnological Risks," in Societal Implications of Nanoscience and Nanotechnology II: Maximizing Human Benefit, Report of the National Nanotechnology Initiative Workshop, December 3-5, 2003, Arlington, VA, Principal Report Editors, Mihail C. Roco and William Sims Bainbridge, National Science Foundation, 2004, pp. 282-287 (In print).

“Rhetoric of Nanotechnology,” in D. Baird, A. Nordmann, J. Schummer eds., Reading NanoScience, Amsterdam: IOS Press, 2004, 173-192.  (In print).

 SELECTED BOOK REVIEWS

 Jean Burgess and Joshua Green, YouTube: Online Video and Participatory Culture (Cambridge: Polity, 2009), Alexander Halavais, The Search Engine Society (Cambridge: Polity, 2008), and Robert Hassan, The Information Society: Cyber Dreams and Digital Nightmares (Cambridge: Polity, 2008). Journal of Communication, 61(2011): E12-14.

Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains (NY: Norton, 2010) and Jaron Lanier, You Are Not a Gadget: A Manifesto (NY: Knopf, 2010). Journal of Communication, 61(2011): E9-E12.

Nicholas Russell, Communicating Science: Professional, Popular, Literary (NY: Cambridge University Press, 2010), 324 pp. ISBN: 9780521131728, $31.99 (softback), Journal of Communication, 60(3): E1-E5. doi:10.1111/j.1460-2466.2010.01499.x

Donghong Cheng, Michael Classens, Toss Gascoigne, Jenni Metcalfe, Bernard Schieve, & Shunke Shi (Eds.), Communicating Science in Social Contexts: New Models, New Practices (NY: Springer 2008), 322 pp. ISBN: 9789048179282, $199.00 (hardback), Journal of Communication, 60(3): E1-E5. doi:10.1111/j.1460-2466.2010.01499.x

Daniel Gardner, Risk: The Science and Politics of Fear (London: Virgin Books, 2008), 355 pp. ISBN: 9781905264155, £17.99 (hardback) [published in the USA as The Science of Fear: Why We Fear the Things We Shouldn’t—and Put Ourselves in Greater Danger (NY: Dutton, 2008), 352 pp. ISBN: 9780525950622, $24.95 (hardback)], Public Understanding of Science, 18(3): 375-376.

Simon Briscoe and Hugh Aldersey-Williams, Panicology: What Are You Afraid Of? Two Statisticians Explain What’s Worth Worrying About (and What’s not) in the 21st Century (London: Viking Penguin, 2008), 304 pp. ISBN: 9780670917013, £18.98 (hardback), Public Understanding of Science, 18(3): 375-376.

Hugh Aldersey-Williams, Findings: Hidden Stories in First-Hand Accounts of Scientific Discovery (UK: Lulox Book, 2005), 280 pp. ISBN 0954890801 £19.99 (paperback), Public Understanding of Science, April 2006, 252-253.

Chris Mooney, The Republican War on Science, (NY: Basic Books, 2005), 342 pp. ISBN: 0465046754, US $24.95 (hardback), Public Understanding of Science, 15:3, July 2006, 378-380.

 SELECTED BOOK REVIEWS OF NANOHYPE

 George Whitesides, “Travelogues from Lilliput,” American Scientist, September-October 2006 (online) http://www.americanscientist.org/template/BookReviewTypeDetail/assetid/53118

James Lewis, Book Review, Foresight Nanotech Update, 56, Summer Issue, pp. 11-12.

Sonia Miller, “Are We There Yet?” EH&S Nano News, 1:4, May 2006, 1-2 (included).

Merkel, Michelle, “A Review of Nano-hype: The Truth Behind the nanotechnology Buzz,” Nanotechnology Law and Business, September 2006, 375-381 (included).

Patrick Tucker, “The Nanotech Gold Rush,” The Futurist, May-June 2006, pp. 14-15, (online) http://www.wfs.org/trend3mj06.htm

Candace Stuart, “Nano Stripped of Hype Takes on a New Reality,” Small Times, October 2005, p. 40 (included).

Presentations

PROFESSIONAL PAPERS (By date).

“Negative Labeling.” Society of Risk Analysis Conference, San Francisco, CA, December 3, 2012.

“Digital Amplification of Risk.” Society of Risk Analysis Conference, Charleston, SC on December 2, 2011.

"Digital Risk Attenuation.” 4S Conference, Cleveland, OH on November 5, 2011.

"Risk Attenuation: Law of the Grass Mud Horses." Communication, Rhetoric, and Digital Media program’s research symposium at NCSU, Raleigh, NC on April 15 & 16, 2011.

"The Social Science of Science: Food and Public Communication" International Food Information Council Round Table on Risk Communication on April 7, 2011.

"Crisis in Risk Communication: Marketing Green Nanotechnology” American Chemical Council’s Fall Meeting, Anaheim, CA. March 27, 2011.

“Participatory Governance of Nanotechnology” at the NSF Nanoscale Science and Engineering Grantees Conference, December 8, 2010.

“Risk Analysis and Management: Nanoscience” at the Society for Risk Analysis Annual Meeting, Salt Lake City, UT, December 7, 2010.

“Ethics of Emerging Technologies” at the National Communication Association Annual Meeting, San Francisco, CA, November 13, 2010.

“French Protests Over Nanotechnology: Public Engagement and Lessons Learned” at the Society for the Social Studies of Science Annual Meeting, Tokyo, JP, August 25-29, 2010.

“Nanotoxicology and Public Perception” at the International Conference on the Environmental Implications on Nanotechnology, UCLA, Los Angeles, CA, May 11-13, 2010.

“Public Perceptions: Interest, Attention…” at the NC State Nanotechnology Integration Forum, Raleigh, NC, March 23, 2010.

“Public Perceptions: Interest, Attention…” at the NANO2 Workshop, Evanston, IL, March 10, 2010.

“Public Perceptions” at the National Science Foundation Awardees Meeting, Arlington, VA, December 9, 2009.

“COPE-ing with the Public” at the National Communication Association Annual Meeting, Chicago, IL, November 11-15, 2009.

“Public Perception and Nanotechnology” at the Society for Social Studies of Science Annual Meeting, Washington, DC, October 31, 2009.

“Environmental Health and Safety: Communicating About Nanoscience Risks and Benefits” at the Research Triangle Environmental Health Collaborative Meeting, RTP, NC, October 8-9, 2009.

“Public Understanding of Science and Technology: Strategic Uncertainty” at Center for Workplace Development Graduate Student Nano-Ethics Program, University of Washington, September 9, 2009.

“The Social Science of Science: an Introduction with Three Suggestions and Three Recommendations” at the International Food Information Council Meeting, Northbrook, IL, June 24, 2009.

“Emerging Technologies: Trust and Risk” at CCI Interdisciplinary Panel, UNC-Greensboro, Greensboro, NC, March 19, 2009.

“Public Understanding of Emerging Science and Technology: Four Observations” at Society of Toxicology Annual Meeting, Baltimore, Maryland, March 17, 2009.

“Public Understanding of Emerging Science and Technology: Eight Rules and Three Keys from the NanoExperience” at ILSINA 2009, Tucson, AZ, January 21, 2009.

“Communicating Risk to the Media and Public – White Paper Experience” at Society for Risk Analysis Conference, Boston, MA, December 10, 2008.

“Communicating Risk to the Public – Seven Guides to Communicating Risk” at NanoMex 08, Mexico City, Mexico, November 5, 2008.

“Intro to Nanotechnology: Nanoscience and its Implications” at ENCORE, North Carolina State University, Raleigh, NC, October 10, 2008.

“Communicating Risk to the Public – Seven Guides to Communicating Risk” at NanoRisk 2008, Paris, France, October 21, 2008.

“Breaking the Carbon Barrier: Religion and Risk Regimes” at EC-US Task Force on Biotechnology Research, Ispra, Italy, June 3, 2008.

“Societal Implications of Nanobiotechnology” at EC-US Task Force on Biotechnology, Milan, Italy, June 2, 2008.

“Intuitive Toxicology: Direction and Challenges” at Nanotoxicity: Managing the Risk Governance Conference, Sofitel Bercy, Paris, France, June 26-28, 2007.

“Introduction to Intuitive Toxicology” as an Occasional Speaker at the Network for Nanotechnology in Society, Arizona State University, Tempe AZ, April 26, 2007.

“Building and Maintaining Consumer Confidence in times of Rapidly Emerging Technology” as a guest speaker at the April Meeting of the Grocery Manufacturing/Food Products Association Meeting, Four Seasons Resort, Scottsdale, AZ, April 27, 2007.

“Communitas among Toxicologists in Nanoscience,” Society for the History of Technology, Las Vegas, NV, October 13-16, 2006.

“Intuitive Toxicology: Challenges,” Nano Tex 06 Conference and Expo, Dallas, TX, September 26-28,2006.

“Communicating Risk to a Public Audience: Intuitive Toxicology,” 6th Conference of the International Society for the Study of Argumentation, Amsterdam, June 27-30, 2006

“Rhetorical Strategies for Public engagement: The National Nanotechnology Initiative and its Promotion,” Rhetorical Society of American Convention, Memphis, TN, May 26-28, 2006.

“Risk Algorithms and Emerging Nanotechnologies,” Materials Research Society Conference, Boston, MA, December 1, 2005 (Invited).

 

Responsibilities

Berube directs PCOST and is a research fellow with the Genetic Engineering in Society program at NCSU. 

Berube teaches graduate courses in both the MS program in Communication as well as the CRDM doctoral program in English and Communication. 

Berube is a paid government consultant in risk communication with the US FDA. See FDA RCAC (Risk Communication Advisory Committee).

Berube recently served on the University Strategic Plan Implementation Committee and for 2011-2012 is serving on the University Standing Committee on Bookstores and the Faculty Committee on Honorary Degrees.

 

Education

  • Ph.D. in GSAS: Communication & Media Studies from NYU, 1990
  • MA in Speech & Theatre from Montclair State University, 1978
  • BA in Psychology & Biology from Seton Hall University, 1975