Mission and Goals

The PCOST project’s mission is to provide opportunities for scholars to understand and improve the public communication of science and technology. PCOST will work with and support faculty and students in a wide arena of scholarship including communication, media studies, computer science, design, environmental and bench sciences, and associated subject fields. Audiences for our work include stakeholders in science, medicine, and technology such as policy makers, scientists, business leaders, health practitioners and nongovernmental organizations involved in debates about science and technology.

The PCOST project’s objective is the generation of data on issues associated with communication, public perception, program development, planning and evaluation as well as other variables that may impact public understanding and informed acceptance or rejection of science and technology in the 21st century. PCOST will be primarily dedicated to supporting both qualitative and quantitative research in the social science of science and technology and will be associated with efforts to integrate descriptive research into the mix.

While PCOST’s goal is to provide data to enable informed decision-making about public issues in emerging science and technology, PCOST is committed to promote social science research as vital to STEM efforts across the campus and in the State emphasizing empirical research rather as well as academic tic hypothesis generation and academic criticism. While The PCOST project understands the importance of hypothesis generation and criticism, it is dedicated to producing data, which communities and science and technology researchers and practitioners will find useful for designing their interface with stakeholders.