BACHELOR OF ARTS IN COMMUNICATION 

Dr. Kenneth Zagacki, Department Head / Professor
Dr. Elizabeth A. Craig, Associate Department Head / Director of Undergraduate Affairs


The B.A. in Communication degree program at North Carolina State University is a four-year, full-time, 123.00-credit-hour program that will prepare you for a specific careers in public relations, the media, or multiple employment contexts that require strong communication skills — and that is a very wide field indeed. Our graduates work for top organizations across the globe managing public relations campaigns; working in front of and behind the camera; handling publicity and event planning for major corporations to local non-profits; and writing news releases for government agencies.

If communication is a job requirement, you can confidently apply for a wide variety of jobs with a B.A. degree in Communication from NC State University. 

CONCENTRATIONS

Select from three dynamic concentrations as you pursue your degree:

  • Communication Media 
    Learn about the history and theory of communication media and strategies to critically and creatively analyze media messages, practices, infrastructures, and institutions. You’ll study and produce media such as digital videos, films, and digital games while learning how these communication technologies change our relationships, working environments, and the interconnected world. And you’ll participate in rewarding internships that allow you to put this knowledge and new skills to good use.
  • Interpersonal, Organizational, and Rhetorical Communication
    (formerly Public and Interpersonal Communication) 
    Learn theories about human communication processes and problems within interpersonal relationships, organizations, groups and teams, and public and political interactions. As you begin to understand how communication influences close relationships, families, co-workers, and employees, you’ll develop important argumentation and conflict management skills for personal and public environments. 
  • Public Relations
    Study communication theories and methods that help establish and maintain mutually beneficial relationships with employees, consumers, stockholders, media, and other target audiences.
    ​You will create news releases, digital and print public relations tools, and other forms of organizational communication, and discover best practices for social media and other new technologies. You will also develop strategic public relations campaigns for non-profit and for-profit organizations, as well as intern for local businesses, non-profit organizations, public relations firms, or government agencies.

QUICK CONTACTS

Donise T. Benton, Undergraduate Services Coordinator       |    919.515.9735
Dr. Elizabeth A. Craig, Director of Undergraduate Affairs     |    919.513.2035
Cynthia Hyman-Zuckerman, Advising Head                         |    919.515.0947