BACHELOR OF ARTS IN COMMUNICATION
Dr. Kenneth Zagacki, Department Head / Professor
Dr. Ryan J. Hurley, Associate Department Head / Director of Undergraduate Programs
The B.A. in Communication degree program at North Carolina State University is a four-year, full-time, 123.00-credit-hour program that will prepare you for a specific careers in public relations, the media, or multiple employment contexts that require strong communication skills — and that is a very wide field indeed. Our graduates work for top organizations across the globe managing public relations campaigns; working in front of and behind the camera; handling publicity and event planning for major corporations to local non-profits; and writing news releases for government agencies.
If communication is a job requirement, you can confidently apply for a wide variety of jobs with a B.A. degree in Communication from NC State University.
Select from three dynamic concentrations as you pursue your degree:
The Communication Media Concentration (LCM) focuses on the role of media as the infrastructure that makes communication possible. Media technologies, media practices, and mediated discourses shape how we understand the world around us. Historical changes in media technologies and networks alter how media can be used socially, culturally, politically, and economically to form communities and exercise power. The Communication Media curriculum approaches media historically, theoretically, analytically, critically, empirically, and creatively. You will combine theoretical and critical understanding of media technologies and discourses with practical skills in media production and critical media-making in areas such as audiovisual production, games, mobile media, and computational media. And you’ll participate in rewarding internships that allow you to put this knowledge and new skills to good use.
Interpersonal, Organizational, and Rhetorical Communication
(formerly Public and Interpersonal Communication)
Learn theories about human communication processes and problems within interpersonal relationships, organizations, groups and teams, and public and political interactions. As you begin to understand how communication influences close relationships, families, co-workers, and employees, you’ll develop important argumentation and conflict management skills for personal and public environments.
Study communication theories and methods that help establish and maintain mutually beneficial relationships with employees, consumers, stockholders, media, and other target audiences.
You will create news releases, digital and print public relations tools, and other forms of organizational communication, and discover best practices for social media and other new technologies. You will also develop strategic public relations campaigns for non-profit and for-profit organizations, as well as intern for local businesses, non-profit organizations, public relations firms, or government agencies.